This was a project I did with Marks & Spencer to promote and raise funds for Everyman Cancer Charity. The calendar was aimed at women (the core buyer of men's underwear at M&S) but had to be relevant to men. In addition it needed to fit with Esquire Magazine, who were the media partners.
01 - - Mark Foster/David Baddiel
02 - - Lawrence Dallaglio/Les Ferdinand
03 - - Sean Hughes/Abs
04 - - Paulo De Canio/Jaimie Balch