As a brand consultant for Moet I worked across a range of projects from the magazine, Vintage, on which I was art director and publisher to the launch of their UK website.
One of the marketing briefs I worked on was for "Making the everyday special". Moet wanted people to sample their champagne but without discounting it. My solution was the Moet Gold Taxi. These limited edition taxis could be hailed as usual but the journey receipt could be redeemed against a Moet purchase. The taxi worked as a piece of mobile advertising and the customer got to sample Moet at a more reasonable price, while making a mundane journey fun.
01 - - Vintage magazine cover
02 - - Rosamund Pike Vintage feature
03 - - Gieves & Hawkes feature/shoot
04 - - Moet UK website
05 - - "Making the everyday special"
06 - - Ad projects
07 - - Ad projects