Platinum Guild Int

The Platinum Guild promotes the use of and desirability of platinum across the world. They wanted a campaign for US, UK and Europe that would make an emotional connection with potential customers.
As creative director on the project I came up with the execution and art directed the shoot. With the project covering so many countries and formats I put together a brand guideline document which defined all ad formats, POS, posters & internet use.

01 - - USA ad
02 - - UK ad
03 - - Brand Guidelines